Archive for June, 2007

How to Drive a Stampede of Laser Targeted Traffic Using Postcards

Thursday, June 21st, 2007

by: Rob Taylor

How would you like to make $4 for EVERY visitor who hits your site? How about $8? Would you be interested?

This kind of money sounds insane doesn’t it, especially when you consider that most websites are lucky if they can make a $1 out of a visitor. And the chances are that you would label me a liar and a scam artist for even making such an outrageous claim.

Well those figures come from my own marketing. You can see the proof by visiting http://www.megastep.com/art-postcards.htm

“How did I do it?” you ask.

The answer is very simple. I used good old fashioned direct mail, and more specifically I sent out postcards to lists of buyers, people who have previously bought a product similar to what I was offering. Direct mail golden rule #1… Never, ever rent names of enquirers. That’s suicide, because they are unqualified and generally tyre-kickers.

So as the cost of pay per click marketing goes up, and joint ventures become harder and harder to get, and the free traffic generating methods start dying, and all those gateway page generation software tools keep getting your site banned from the search engines. With banner impressions sending you trickle traffic, and more and more emails never arrive because of the spam filters, it’s time to look at direct mail.

And yes of course it’s going to cost you money to send a mail shot. But if you’ve tweaked and tested your website to convert the maximum amount of visitors, if you have setup up your automated backend sales process. Believe me, direct mail is one of the best ways of driving laser targeted visitors to your site, people who already have a proven track record of BUYING products similar to what you offer. Yes I’ve repeated myself, but I want you to “get” that little piece of advice.

So as your email open rates dwindle to dust, and you find it harder and harder to generate quality website traffic. Remember the lowly postcard, because it’s what the big guys are using to make obscene amounts of cash from their websites.

About the author:

Rob Taylor has been writing & publishing information products online since 1996. He is the publisher of Ted Nicholas & Stuart Goldsmith’s classic direct mail home study course The Golden Mailbox. Details at http://www.megastep.com/gm

Video Podcasting Posts…

Thursday, June 21st, 2007

Are on Tumblr - not organized, just videos, links and a few paragraphs here and there.

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Writing Press Releases

Wednesday, June 20th, 2007

Writing Pressing Releases Press Releases are an excellent way to get your online business free publicity, and free traffic. In my original book, I wrote a lot of infomration on creating and writing press releases. However, since that time I have found some more in depth resources on writing press releases and decided that I would […]

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Keyword Selector Tools and SEO

Wednesday, June 20th, 2007

Keyword selection is one of the primary procedures to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless is the wrong keywords are selected to represent it.

In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.

Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategy, they are in search for all traffic that comes along the way. It can be useful for sites that are generates broad interest, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.

The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that is most suitable for their businesses.

Keywords selection can have many varieties, largely depending on the kind of web site that a client needs. These are the major types, static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.

After coming up with the keyword list, the terms should be trimmed down up to the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and it is less difficult to gain a good rank for keyword phrases that are longer.

Here are some of the popular keyword selection tools available for advertisers:

1. Google AdWords Keyword Selection Tool
Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provide users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.

2. Wordtracker
It is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.

3. Overture Search Term Suggestion Tool
A keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.

4. Keyword Destiny and Prominence Analysis
A keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.

Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.

The Difference Between Mace and Pepper Spray Posted By : David Tang

Tuesday, June 19th, 2007

When looking to purchase any type of self-defense products, it is very important to educate yourself on each and every product out there.

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[video] How to Get Your Blog Off Blogspot

Tuesday, June 19th, 2007

Blogspot is great for a personal blog, and Blogger’s interface is very simple to use. With the addition of labels, business bloggers may not want to move to WordPress. However, you gain flexibility and the ability to leverage more traffic opportunities when you publish your Blogspot blog on your own server. The instructions on Blogger are a little confusing if you’re new to this, so I made a video.

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Promoting Your Press Releases

Sunday, June 17th, 2007

If your business is one that will be offering press releases often, then, you should create a page on your website where members of the news media can sign up to receive your latest press releases in e-mail. This can really help your relationship with the press. The press is one of the best free […]

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5 secrets to effective ad posting on Craigslist

Sunday, June 17th, 2007

My posting method is based on 3 things:

- 263+ posts on Craigslist (experience)
- Tests, tests and tests
- Ebooks on Craigslist

You can advertise your website without paying a dime, but you risk to be flagged and banned in a breeze. You must improve your knowledge.

There are better ways to promote your website by using Craigslist. For example:

1. SHORT ADS receive more clicks than LONG ADS and they have 80% more success to not be flagged.

2. Ebay is a great word to use in the subject of your ads.

3. Subdomains are not (normally) flagged on CL.

4. Do not use AutoPosters software or you’ll be banned from CL.

5. Google is very glad about Craigslist posts. Take advantage of this!

How to save your time and get the best profits from your posts?

http://www.eoltt.com/craigslist-7bucks-guide

For just $7, you get my straight-to-the-point guide to post responsive ads on Craigslist:

A. The best sections to use on CL
B. The best areas to use and post
C. The way to discover winning ads on CL
D. What you must know about open several accounts on CL
E. How to save more time by using 1 simple file
F. Click-and-post on the right place with 2 clicks of your mouse
G. The secret behind images - you must know this
H. Ready-to-post ads that I have used for my winning tests
I. Take advantage of my experience and avoid my mistakes
L. How to save your time by using my 263 tests

http://www.eoltt.com/craigslist-7bucks-guide

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Search Engine Optimization, Internet Promotions, Website Promotions, Online Promotional services India

Saturday, June 16th, 2007

Search Engine Optimisation in India, Web site promotions Internet marketing, Internet web promotions from Allindia. Providers of Internet promotion and SEO services in India.

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Affordable Web hosting providers India, email hosting, Web design & Hosting, Ecommerce Web Hosting

Saturday, June 16th, 2007

Affordable web hosting providers in India. Allindia Technologies provides web hosting in India. Also provides ecommerce web hosting services, web design & hosting, business website hosting, web email hosting.

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